Monitor Sales and Revenue Performance
By Customer, Product, Location and many other dimensions
See What’s Really Going On in Your Business
Good decisions start with clear information. I build dashboards designed for real people — the ones making moves, not just tracking metrics.
Manual spreadsheets and Excel get the job done early on. But as your business grows, so does the complexity. Dashboards bring scattered sales data into one interactive view — like a simple app that helps you spot trends, understand performance, and move faster.
You’ll see what’s selling, who’s buying, and where things are working — or not. It's less about chasing numbers and more about making sense of them.
Instead of reacting to yesterday, you can start planning for tomorrow. With tools that work the way you do.
Telecom Company | B2B SMB (500 employees)
Industry: Telecommunications
Annual Revenue: $25M
Tools:
Power BI - Data Visualization & Report Distribution
Salesforce - Store & Pull Sales Data
Python (Pandas, Maplotlib, Seaborn) - Advanced Data Exploration
BI Maturity: Low – Data spread across systems, no centralized reporting
Problem:
This telecom company was facing a noticeable drop in sales and revenue — but couldn’t pinpoint why. Their sales data lived in different systems, which made it almost impossible to track performance by region, product, or rep. Monthly reporting was a manual, time-consuming process. Leaders didn’t have the visibility they needed to take action quickly.
Project Goals:
Surface real-time sales and revenue insights
Highlight top-performing and underperforming products
Track profit margins and growth over time
Equip managers to make faster, data-driven decisions
Despite steady industry trends, internet sales in the East dropped 50% while the West held strong. The culprit? New regional competitors with aggressive pricing — a critical insight revealed through focused business intelligence.
In 2024, revenue grew nearly 30% in key customer segments — even as total sales declined. But profitability lagged behind, with a $3M year-over-year deficit. The dashboard revealed a pattern of early-stage growth: high upfront costs, lower short-term margins, and long-term potential. With stabilized acquisition costs and scaled operations, profit margins are projected to improve.
What Happened?
Clarity Over Chaos
The dashboard became a central source of truth — replacing spreadsheet sprawl with real-time insights. Leadership could now track performance at a glance.
Smarter Team Conversations
Sales directors and product managers used the dashboard to lead targeted, regional reviews — replicating wins and addressing pain points faster.
Critical Insight Unlocked
Discovered a 50% drop in internet sales in the East and West regions — directly tied to a new competitor. That intel drove immediate pricing and positioning changes.
Better, Faster Decisions
The team could now see sales trends, churn patterns, and regional performance — empowering smarter forecasting and tighter strategic alignment.
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